The Importance of Staging

The Impact on Buyers

Home staging works because it considers the wants and needs of buyers and taps into their emotions when searching for a home.

  • Realtors who work with buyers say most buyers are willing to offer more money for a staged home compared to one that is similar but not staged.
  • 81% of buyers say home staging makes it easier to visualize the property as their future home.
  • 45% of buyers say it will positively impact the value of the home if it is decorated to the buyer’s tastes.
  • Among REALTORS® who typically represent the buyer, 49% report most buyers are affected by home staging.

Staged Homes Sell Faster

To sell your home faster, it must stand out from the competition and create a strong first impression.

  • A survey by Coldwell Banker Real Estate Corp. found that staged homes spend half the time on the market than non-staged homes.
  • The National Association of Realtors (NAR) survey found that the longer homes stay on the market, the further their price drops.
  • Once staged, homes spend an average of 73% less time on the market.

Home Staging Increases the Perceived Value 

  • Buyers are willing to spend 1% to 5% more of the dollar value on a staged home than a non-staged home.
  • A survey by Coldwell Banker Real Estate Corp. found that staged homes sell for more than 6% above the asking price. Buyers are willing to spend 1% to 5% more of the dollar value on a staged home than a non-staged home.
  • A survey by Coldwell Banker Real Estate Corp. found that staged homes sell for more than 6% above the asking price.

 

Morgan Hutson

Morgan Hutson

Associate Broker, Hutson Homes
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