With over 92,000 agents and 3,000 offices around the world, it’s clear that Coldwell Banker has been doing something right. After all, they’ve been around since 1906 and have not only survived, but managed to thrive in spite of two world wars, the Great Depression, and the 2008 housing crisis wiping out many lesser brokerages.
Sure, innovation helps. Coldwell Banker has always leveraged technology to stay successful, but it’s clear that Coldwell Banker has also been able to read the economic tea leaves better than most.
That’s why we decided to sit down with current Coldwell Banker CEO Ryan Gorman to get his take on the state of the real estate market post-pandemic, and how agents can learn to not only survive, but thrive during the coming downturn.
The original blog posting and interview transcript can be found on theclose.com.