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The Power of Recommendation

Guest Post: Athena Snow Senior Manager, Public Relations for Coldwell Banker
Posted: September 09, 2019 by Matthew Hillier

Women make or influence 91% of home buying decisions and women make up two thirds of all real estate agents. Which makes the fact that Coldwell Banker received the Women’s Choice Award® as a “9 out of 10 Customer Recommended Real Estate Agency pretty exciting.

The Women’s Choice Award identifies and promotes America’s most recommended brands; Coldwell Banker has been recognized as a real estate leader in customer experience and overall quality – and it’s the only award that recognizes and identifies brands that women recommend.  When customers see the Women’s Choice Award seal, they buy with confidence knowing women gave their collective approval.

A Women’s Choice Award is especially meaningful in real estate because women are at the heart of most transactions. If you’re not convinced yet that this award is a big deal, get this:

  • Women’s purchasing power is valued at $18 trillion globally – which exceeds men’s.
  • 84% of consumers report taking action based on personal recommendations, plus 92% of Americans trust recommendations over other forms of advertising.
  • Over the next decade, women are expected to control 2/3 of consumer wealth.
  • Nine out of ten women would definitely trust a brand if it carried the Women’s Choice Award.

Being recognized by women as a brand that values integrity and excellent customer service is vital to the success and growth of the brand and our affiliated companies and agents.

At Coldwell Banker, we are committed to ensuring our brand inspires pride among our Gen Blue network, our clients and our industry. This award is a seal of approval and an example of our values coming to life through our work.

At this moment in all parts of the country, women are giving recommendations to their friends, family and peers, and we’re honored that Coldwell Banker is the brand they’re recommending.

To find out more about how Coldwell Banker can be the place that supports you and your business, visit

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